The Ford Mustang had the worst sales performance in its history in 2024, with only 44,003 units sold, marking a 9.5% drop compared to the previous year.
This figure left the iconic pony car far behind the Mustang Mach-E, which, despite being an electric model and rejected by purists, sold over 7,000 more units.
Mustang sales have been consistently declining in recent years, except for 2023, and the sharp 43.4% drop in the last quarter of 2024 only reinforces this trend. In comparison, the Mach-E had an impressive performance, with 51,745 units sold in 2024, driven by a 35.6% sales increase in the fourth quarter.
Ford has adopted an aggressive pricing and incentive strategy to attract consumers and counter the slowing demand for electric vehicles. The starting price for the Mach-E in 2025 is $38,490, while the gasoline-powered Mustang EcoBoost starts at $33,515, remaining the same as the previous year. However, the prices for GT models increased by $2,600, with the cheapest starting at $47,055.
Ford has yet to comment on the reasons behind the drop in Mustang sales, leaving open the possibility of supply or manufacturing issues. Although the brand has heavily invested in the Mach-E, the results indicate a growing challenge for the Mustang, especially with the rising demand for electric cars. The model’s future may depend on how Ford responds to these market changes.
Source: Motor1.com | Photo: flickr | This content was created with AI assistance and reviewed by the editorial team
